With everything becoming more diverse — from audiences to communication platforms to environments — it’s becoming increasingly difficult for companies and organizations to decide how to market their products and services. To make that decision easier, you need a marketing firm. Skeptical? Read on. 5. Your Audience...
Notice something funny in the title — a misspelled word, perhaps? As a strategic communications writer (Alix) and editor (Kelly) for Leapfrog Solutions, Inc., we both answer the question with: yes, of course grammar matters. But just how much? We recently heard about a colleague —...
I’ll admit that I was a little surprised to learn that April is National Frog Month. At first I didn’t believe it. And to make sure my coworkers weren’t pranking me for April Fool’s, I immediately went to Google to get the real truth. (If...
It was 1996. The United States was preparing to host the Olympic Games. The number of computers connected to the Internet had just grown from 1 computer to 10 million. And LeapFrog Solutions, Inc. (LFS), a small woman-owned marketing firm, was founded in Oakton, Virginia,...
Silence is far from golden when it comes to sharing bad news about computer network incidents. It’s not enough to suffer the indignity or productivity and financial losses resulting from having your IT system hacked: depending on where you do business, you must also inform...