The LeapFrog Solutions’ (LFS) adventure in creating Back to the Pond started with a relatively simple question. Could our creative team develop an interactive game? Typically, the process of game creation is lengthy—you need to account for the development of a story, characters, environments, and...
Think about your favorite product, store, or service. Now think about what caused your initial awareness and attraction to it. Did you discover it through a need or a want? Why did you ultimately make a purchase? Are you an advocate for it? What is...
While your company may have a crisis plan or a Continuity of Operations Plan (COOP), there may be ways to more effectively share the plan with your employees. Strengthen your crisis communications plan with these tips from the experts at LeapFrog Solutions, Inc. — and...
Noted author and educator Dr. Jef Richards said, “Creative without strategy is called art. Creative with strategy is called advertising.” Let’s put it to the test. Remember the famed and oft-parodied “Got Milk?” campaign, created by Goodby, Silverstein & Partners for the California Milk Processor Board?...
Could you make a frog jump 21 feet and 5 3/4 inches? I mean, that’s a long way. It’s longer than a minivan. It’s farther than free-throw in basketball. It’s also the world record for the farthest frog jump at the International Frog Jump Competition....
With everything becoming more diverse — from audiences to communication platforms to environments — it’s becoming increasingly difficult for companies and organizations to decide how to market their products and services. To make that decision easier, you need a marketing firm. Skeptical? Read on. 5. Your Audience...
Notice something funny in the title — a misspelled word, perhaps? As a strategic communications writer (Alix) and editor (Kelly) for Leapfrog Solutions, Inc., we both answer the question with: yes, of course grammar matters. But just how much? We recently heard about a colleague —...