FEMA’s FloodSmart
About This Project
LeapFrog Solutions, Inc. (LFS) served as the prime contractor for the Federal Emergency Management Agency’s (FEMA) FloodSmart, the marketing and education program of the National Flood Insurance Program, for 5 years. LFS developed an integrated communications strategy to inform Americans of their flood risk and promote flood insurance. LFS provided overall program management and was responsible for its marketing and outreach elements including:
- Strategic Planning
- Program Management
- Marketing Analysis
- TV, Radio, Online, and Print Advertising
- Public and Media Relations
- Direct Mail
- Stakeholder Relations
- Conferences and Events
- Website Development and Maintenance
- Call Center Management
- Analysis and Measurement Tracking